Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or purchase at www.worldbeauty.se

Personal information we collect

When visiting the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies:

- “Cookies” are data files placed on your device or computer and often include a unique anonymous identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, and payment information like card numbers, email addresses, and phone numbers. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we talk about Device Information and Order Information.

How do we use your personal information?

We use the Order Information we generally collect to fulfill any orders placed through the Site (including processing your payment information, arranging to ship, and providing you with invoices and order confirmations). Additionally, we use this Order Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that is collected to help us screen for potential risk and fraud (in particular, your IP address) and, more generally, to improve and optimize the Site (for example, by generating analytics about how our customers browse and interact with the Site, and to support the success of our marketing and advertising campaigns).

Sharing your personal information

When you buy something on this website, we collect personal information from you to fulfill the order. We may collect information like your:

Billing and shipping address

Details relating to your purchase (for example, your shirt size)

Email address

Name

Phone number

We share this information with Squarespace, our online store hosting provider, so that they can provide website services to us.

As you go through checkout, this site may auto-complete your shipping and billing address by sharing what you type with the Google Places API and returning suggestions to you to improve your checkout experience.

Behavioral advertising

As described above, we use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

Do not track

Please note that we do not alter our Site’s data collection and use practices when seeing a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you want to exercise this right, don't hesitate to contact us through the contact information below.

Additionally, suppose you are a European resident. In that case, we are processing your information to fulfil contracts we might have with you (for example, if you make an order through the Site) or to pursue our legitimate business interests listed above. Please note that your information will be transferred outside Europe, Canada, and the United States.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time to reflect, for example, changes to our practices or other operational, legal or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 18. To purchase worldbeauty.se, you must be over 18 years of age. If you are under the age of 18, according to the Parental Code, the guardian's consent is required. By placing an order on worldbeauty.se, you agree to the terms published at the time stated below and certify that the information you provide about yourself is correct.

Contact us

For more information about our privacy practices, if you have questions or want to complain, please get in touch with us by email at info@worldbeauty.se.